ELVIART is a company that holds 55% of the Greek market share and is an export force to be reckoned with which started in 1922, when the great-grandfather Vasilis Kaloidas opened the first pita bakery. The rest is history, smells tradition and art that we took seriously into consideration when our team was tasked with – amongst other things – redesigning the company’s brand identity and logo.
The process began by taking all the ingredients from the research our team and ELVIART had done.
In our mind, the friendly mustached baker, ELVIART’s trademark. A distinctive figure whose smile – that we don’t see but is always there- captures the love and craftsmanship for fluffy pitas, made from the purest ingredients.